Top Private Equity Firms in Atlanta

Atlanta, a dynamic center of commerce and innovation, hosts several prominent private equity (PE) firms that invest across various industries, from franchised restaurants to technology services. These firms play a pivotal role in nurturing business growth and driving economic development.

In this article, we explore notable private equity firms in Atlanta, highlighting their investment focuses, portfolio companies, and significant contributions.

Noble Investment Group

Established in 1993, Noble Investment Group is a private equity firm specializing in the travel and hospitality real estate sector. The firm focuses on value-added investments in select-service and extended-stay hotels across the United States. Noble leverages its extensive experience, advanced data analytics, and innovative technologies to enhance operational efficiencies and maximize investment value.

In January 2024, Noble Investment Group announced the final closing of its fifth flagship fund, Noble Hospitality Fund V, L.P., which was oversubscribed with $1 billion of equity commitments from a global institutional base. 

MSouth Equity Partners

MSouth Equity Partners is a private equity firm founded in 2007. MSouth invests in middle-market companies across the Southeastern United States. The firm primarily targets businesses in sectors such as manufacturing, distribution, and business services, with a particular focus on companies that show strong growth potential and operational improvements.

MSouth partners with management teams to drive value creation through strategic initiatives and hands-on support. The firm is known for its deep industry knowledge and expertise in transforming businesses to unlock long-term growth. One notable investment by MSouth was in USA Television Holdings, LLC in 2014, a company focused on acquiring local broadcast television stations in mid-tier U.S. markets.

Roark Capital Group

Established in 2001 and headquartered in Atlanta, Roark Capital Group specializes in leveraged buyout investments, particularly in franchised and multi-location businesses across the restaurant, retail, consumer, and business services industries.

With approximately $37 billion in assets under management, Roark has built a diverse portfolio of well-known brands. Notable investments include Inspire Brands, the parent company of Arby’s, Buffalo Wild Wings, Sonic, Jimmy John’s, Dunkin’, and Baskin-Robbins.

In 2023, Roark Capital Group acquired Subway in a landmark deal valued at approximately $9.6 billion, solidifying its position as a dominant player in the quick-service restaurant sector. 

Infinity Capital Partners

Founded in 2002, Infinity Capital Partners (also known as Infinity Funds) is an independent alternative investment management firm based in Atlanta, Georgia. The firm provides a wide range of investment strategies, catering to institutional investors, family offices, and high-net-worth individuals. These strategies include hedge fund of funds, private credit, and real estate investments.

Infinity Capital’s investment approach centers on diversification and generating risk-adjusted returns across various asset classes. The firm offers clients exposure to a diversified set of hedge fund managers, employing strategies such as long/short equity, global macro, and event-driven investing. In the private credit space, Infinity focuses on direct lending and specialty finance, providing non-bank lending options to middle-market companies.

Fulcrum Equity Partners

Headquartered in Atlanta, Georgia, Fulcrum Equity Partners is a growth equity firm that specializes in investing in early-stage, high-growth companies across various sectors, including technology, business services, and healthcare. The firm focuses on providing both capital and strategic guidance to help companies scale and achieve sustainable growth.

Notable investments by Fulcrum Equity Partners include companies like BambooHR, a leading human resources software provider. Through its hands-on approach, Fulcrum is committed to driving long-term success for its portfolio companies and generating substantial returns for its investors.

NRD Capital

NRD Capital is an Atlanta-based private equity firm founded in 2014 and based in Atlanta, Georgia. Specializing in acquiring and growing franchise businesses, NRD focuses primarily on the restaurant, retail, and service sectors. The firm leverages its operational expertise and capital to enhance the long-term growth and profitability of its portfolio companies.

NRD Capital employs a strategic approach to its investments, focusing on franchises with strong growth potential. The firm is dedicated to scaling these businesses through improved operations, expansion, and market penetration, with an emphasis on long-term value creation. 

Eagle Merchant Partners

Eagle Merchant Partners, based in Atlanta, Georgia, is a private equity investment firm that focuses on investing in lower middle-market companies across various industries, such as consumer products, business services, and manufacturing. 

Eagle Merchant Partners takes an active approach to managing its investments. The firm partners with management teams to drive operational improvements, enhance management capabilities, and identify growth opportunities through both organic expansion and strategic acquisitions. 

Let's Recap

Atlanta is home to influential private equity firms that contribute significantly to various industries' success. These firms stand out due to their expertise, strategic investments, and ability to create lasting value.

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Frequently Asked Questions

What types of investments and industries do Atlanta private equity firms focus on?

Atlanta private equity firms focus on a broad range of investments across various industries, including healthcare, technology, consumer goods, and industrials. Many firms target growth-oriented companies with strong potential for operational improvements, market expansion, and innovation. The city's strategic position and diverse business landscape make it an attractive hub for investments in both traditional and emerging sectors.

What is the typical size of investments made by Atlanta-based private equity firms?

The size of investments made by private equity firms in Atlanta can vary significantly depending on the firm and the specific deal. Generally, many firms focus on the lower middle-market segment, with investments typically ranging from $10 million to $100 million.

What is capital management?

Capital management refers to the process of managing a company's financial resources to achieve its long-term financial goals. It involves optimizing the use of equity and debt financing, balancing liquidity needs, and making investment decisions that maximize returns while managing risk.

What is venture capital?

Venture capital is a type of private equity investment focused on funding early-stage companies with high growth potential. In exchange for capital, venture capitalists typically take an ownership stake in the company, helping them scale and innovate in exchange for a potential high return on investment when the company succeeds.

What are market companies?

Market companies generally refer to businesses that operate within a specific industry or market segment, offering goods or services that cater to the needs of customers in that market. These companies can be categorized based on their market position, size, and target audience, and may include businesses that are either publicly traded (market-listed) or privately held.