Top Private Equity Firms in Detroit

Detroit, once synonymous with the automotive industry, has emerged as a hub for innovation, entrepreneurship, and private equity (PE) investments. Numerous private equity firms in Detroit support local businesses, from manufacturing to healthcare, helping companies scale and succeed.

In this article, we’ll explore top private equity firms in Detroit, highlighting their portfolio, investment focus, and notable contributions.

Invest Detroit Ventures

Invest Detroit Ventures (ID Ventures) is a Detroit-based private equity firm, primarily focused on early-stage funding for high-potential startups across Michigan. ID Ventures is committed to fostering economic growth in the region by supporting entrepreneurs with both capital and strategic guidance. Their investment approach is community-oriented, working closely with startups in industries like technology, healthcare, and advanced manufacturing to create sustainable business growth.

With a portfolio that includes successful tech startups and innovative healthcare companies, ID Ventures has been instrumental in Detroit’s startup scene. Their efforts go beyond financing; they offer mentorship, networking opportunities, and a range of resources to help their portfolio companies scale and succeed.

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Huron Capital

Founded in 1999, Huron Capital is one of Detroit's leading private equity firms that specializes in investing in middle-market companies across diverse sectors, including healthcare, business services, and consumer products. Huron Capital is known for its “ExecFactor” buy-and-build strategy, where they work closely with skilled executives to build market-leading companies.

The firm’s investments include Sunland Asphalt, a national leader in pavement maintenance and repair services, and Blooms Today, a nationwide floral service. Huron Capital takes an active role in helping its portfolio companies grow through acquisitions, operational improvements, and strategic leadership.

Rockbridge Growth Equity

Rockbridge Growth Equity is a Detroit private equity firm dedicated to investments in financial services, technology, and consumer services. Founded in 2007, Rockbridge is affiliated with Quicken Loans founder Dan Gilbert and has developed a reputation for supporting high-growth companies.

Rockbridge’s notable investments include Connect America, a provider of healthcare technology services, and Gas Station TV, a digital advertising company in fuel stations. Rockbridge Growth Equity offers its portfolio companies both capital and strategic resources to drive growth and innovation.

Lorient Capital

Lorient Capital, headquartered just outside Detroit in Birmingham, Michigan, is a private equity firm specializing in the healthcare sector. Lorient partners with founder-owned, mission-driven healthcare businesses, providing capital and strategic support to help these companies become category leaders. Their investment strategy focuses on operational improvements, financial infrastructure, team development, and data analytics to drive meaningful growth in healthcare businesses.

In 2021, Lorient closed its second fund at $225 million, underscoring investor confidence in its targeted approach. Lorient's portfolio includes a range of healthcare providers, service firms, and technology companies, reinforcing their commitment to enhancing the healthcare landscape through impactful partnerships.

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Oakland Standard Co.

Oakland Standard Co., also based in Birmingham, Michigan, focuses on investing in lower middle-market industrial businesses. Located near Detroit, the firm partners with management teams to build durable companies that are leaders in their sectors. Oakland Standard takes an operational approach, providing strategic guidance and resources to create long-term value.

Notable investments include InterClean Equipment, a pioneer in large vehicle cleaning and water recycling technology, and KSI Kitchen & Bath, a key provider of cabinetry solutions for builders, contractors, and retail clients in Michigan and Ohio. Oakland Standard’s strategy centers on supporting current owners and management teams, creating value through a combination of financial and strategic support.

Let’s Recap

Detroit is home to several prominent private equity firms that play a pivotal role in driving growth across various industries. These firms stand out due to their expertise, strategic investments, and commitment to creating lasting value.

If you're an entrepreneur or a business owner looking to elevate your company, identifying the right PE firm is essential. Private Equity List simplifies this process by providing a fast and easy-to-use platform to connect businesses with relevant private equity firms. Whether you're a startup or an established company, Private Equity List connects you with the right investors.

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Private Equity List is a top choice for finding investment opportunities in new markets. It's a straightforward and detailed site for people looking for private equity, venture capital, and angel investors. You don't have to sign up or subscribe to use it.

With global perspective (incl. US, EU and UK) and special focus on regions like the Middle East, Africa, Pan-Asia, and Central and Eastern Europe, Private Equity List provides vital info on investors, such as how much they invest, what regions and industries they're interested in, and how to contact key team members. This means you get everything you need to find, check out, and reach out to potential investors for your project. We also pay attention to early stage founders.

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Frequently Asked Questions

What is private equity?

Private equity involves investing capital in companies with the goal of improving operational efficiency and generating higher returns. Private equity firms invest in both private and public companies.

How does private equity benefit companies?

Private equity firms offer companies capital, strategic guidance, and operational expertise. This support helps businesses grow, enter new markets, and improve efficiency.

What types of companies do private equity firms invest in?

Private equity firms invest in a wide range of sectors, including technology, healthcare, consumer goods, and industrials. The common factor is that these companies typically have strong growth potential.

What is growth equity?

Growth equity is a type of private equity investment where firms invest in companies with proven business models but need additional capital to scale. Unlike buyouts, growth equity investors usually take minority stakes.

How do private equity firms create value?

Private equity firms create value by improving operations, expanding markets, acquiring complementary businesses, and enhancing management teams to unlock the full potential of the companies they invest in.

How can I find the right private equity firm?

Platforms like Private Equity List help connect businesses with relevant investors. By using the platform, you can easily filter through various firms based on your industry, location, and specific needs.